This is a podcast episode titled, Ep02: Lauren McCormack, Senior Manager, Digital and Marketing Automation at Neo4j. The summary for this episode is: <ul><li>2021 Marketo Champion </li><li>3x Marketo Certified Expert </li><li>Tucson Marketo User Group Leader and Co-Founder</li></ul><p><br/><br/><br/><b>“Stay relevant and do the most good for your prospects, your customers, and your company,” is Lauren&apos;s marketing motto that she applies to all of her projects.</b></p><p><b>In episode #02 of The Data Heroes Podcast, Award-winning senior marketer, Lauren McCormack (Senior Manager, Digital and Marketing Automation at Neo4j) reviews refined product tactics &amp; marketing strategies of her current and previous roles. She provides insights into the world of Marketo, marketing automation, aggregating data sets, and learning how to quantify, measure, and optimize for revenue.</b></p><p><br/></p><p><b>Lauren also covers the dynamics between sales and marketing and the importance of viewing your customers as people in a 2-way relationship. She emphasizes the need for companies to pay attention to landing the right kind of content and messaging, call to actions, and compelling campaigns to maximize ROI.</b></p><p><br/></p>