ZoomInfo

In episode 13 of Ringlead’s Datavana Podcast, Jaime Muirhead interviews a man who really shook—or should we say Schuck—up the data world when he started DiscoverOrg back in 2007. Twelve years later, DiscoverOrg would become a go-to-market data resource we all know and love: Zoominfo. In addition to recounting his start in the data world, Henry discusses the impactfulness of (high-quality) data, the trajectory of Zoominfo, and why he’s so excited to get the Covid-19 vaccine.

Ep13: Henry Schuck, CEO & Co-Founder of Zoominfo

The Datavana Podcast hosted by Alon Waks features Visionaries, Leaders and really smart people who join our host to converse about marketing, sales, ops and everything that data ties together. We focus on practical examples, stories and scars centering around what data nirvana looks like, and what's the path to achieve it.

The Datavana Podcast

In episode 11 of our Datavana Podcast, Chris O’Hara (VP of Global Product Marketing at Salesforce), Martin Kihn (SVP Strategy, Marketing Cloud at Salesforce), and RingLead’s own Russ Artzt (Executive Chairman and Head of R&amp;D) talk Customer Data Platforms (CDPs): what they are, where they’re going, and why data orchestration platforms are their best friends.Whether your CDP is a system of insight or a system of engagement, it needs clean data to function optimally—and that’s where a data orchestration platform like RingLead comes in. “Our role…is really to empower the CDP,” says Artzt. And that empowerment can bolster the CDP’s projected future, which O’Hara traces from first party data management to activation beyond marketing to AI.“I think we’re going to see a lot of evolution over the next four to five to really 10 years,” says O’Hara. “And to me, this is the most exciting place to be in marketing.”

Ep11: Chris O'Hara - VP of Global Product Marketing | Salesforce

“Feedback makes us better.” Nobody understands the customer quite like Leslie. In episode #24 of our Datavana Podcast, Leslie Stretch (President and CEO at Medallia) talks all things customer feedback and how these invaluable insights fuel improvement. “It&apos;s about putting together the insights that tell you why people buy or why they leave you.”Gathering feedback and opted-in data about the customer experience from a range of channels, Leslie and his company ensures that no stone is left unturned. “My view of data is how do we uncover the voice of the silent majority in every context.” Acting upon insights given directly by the customer allows you to better understand them. This understanding unlocks the potential to shape and render a better experience for customers, improving their journey and the business as a result.Leslie and host Jaimie Muirhead also chat about personalization, intent data, CDPs, and Medallia’s developments in cross brand journeys. “Journeys are where the world is moving in terms of trying to understand the value of feedback.”

Ep24: Leslie Stretch (President and CEO at Medallia)

“It always starts with the data.” Roderick is an expert in the enablement space &amp; organizational alignment through high-quality data. In episode #26 of our Datavana Podcast, Roderick Jefferson (Vice President, Field Enablement at <a href='https://www.netskope.com/'>Netskope</a>) and host John Kosturos discuss the intricacies and powerful potential of Field Enablement. Translating data and interpreting insights in department-relatable lingo, Enablement permeates and centralizes company processes, tools, departments, and strategies to orchestrate complete alignment on all fronts by utilizing high-quality data.“Enablement has to be woven into the fabric of the company. And how do you do it? There is no better way to do it than with hard-line data and metrics.” Enablement aligns and works within Marketing, Sales, and Rev OPs to ensure the provision of consistent customer deliverables for engaging experiences. “We get the right content to the right people at the right time so that they can have conversations at the right level.”Also covered in this episode, Roderick and John discuss ICPs, IEPs (Ideal Employee Profiles), Sales Marketing handoffs, and territory management.

Ep26: Roderick Jefferson, Vice President, Field Enablement at Netskope

“Can data security be any more important? The answer is, yes!” Brent takes data security seriously and understands the duty of care businesses must take if they want to keep their customers on the side. In episode #23 of our Datavana Podcast, Brent Leary (Founder at CRM Essentials) talks about the implications of data security. He highlights the fine line between tracking customer data to provide improved customer experiences, and being transparent with customers to increase brand trust. “It&apos;s really important for companies to be as open and as transparent about how they&apos;re leveraging the data, your customer&apos;s data.”Data is being generated faster and in more ways than ever before, and data is rapidly becoming companies’ most valuable assets. “Data comes from a variety of areas, becoming harder and harder to actually keep the data secure and safe.” However, should businesses become more transparent with how they’re using and storing data while affording customers the choice to opt-in or out? How can companies who are responsibly handling customer data use the information to enhance the customer journey? “We want to use the data to create better experiences for you and give you the opportunity to opt-in or not to opt-in.”Brent and host John Kosturos also chat about AI and machine learning, analyzing the different types of data being generated and the future of data quality tools.

Ep23: Brent Leary (CRM Essentials)

In episode #22 of our Datavana Podcast, Charlie Cole (CEO of FTD) talks with his good friend and host Jaime Muirhead about FTD, how Charlie got started in Data, FTD under Covid and what lies ahead for the future. Staying afloat in tough times means having high-quality data to feed insights for forecasting and growth. “Any good forecast in e-commerce all starts with marketing.” The data must be visible and it’s integrity strong for analysis to effectively corner the market through great marketing around the funnel.Charlie and Jaime also break down handoffs, seasonality and profitability, deliverability tracking, and technology strategies. “Not every technology needs to differentiate you from your competitors. Some just need to work.”

Ep21: Charlie Cole, CEO at FTD

“The kiss of death,” is how Mark Roberge describes an unaligned sales and marketing team. In episode {20} of our Datavana Podcast, Mark Roberge (Managing Director at Stage 2 Capital) discusses the importance of focusing on marketing and sales tactics and strategies to more effectively corner the market. “If you don&apos;t have sales and Marketing completely aligned some competitor is going to align their’s first.”For Mark, every single outreach and customer touchpoint needs to add value in order to close in on leads and prospects faster. As well as valuable messaging and content, time is vital too, “Increase your sales velocity by 20%, call leads within minutes”. According to Mark, getting the customer to talk often and early at the beginning of a relationship increases rates of success.Mark also talks about tapping into closed loss accounts, getting the most out of each lead, and how best sales practices result in more conversions.