This is a podcast episode titled, Ep24: Leslie Stretch (President and CEO at Medallia). The summary for this episode is: <p>“Feedback makes us better.” Nobody understands the customer quite like Leslie. In episode #24 of our Datavana Podcast, Leslie Stretch (President and CEO at Medallia) talks all things customer feedback and how these invaluable insights fuel improvement. “It&apos;s about putting together the insights that tell you why people buy or why they leave you.”</p><p>Gathering feedback and opted-in data about the customer experience from a range of channels, Leslie and his company ensures that no stone is left unturned. “My view of data is how do we uncover the voice of the silent majority in every context.” Acting upon insights given directly by the customer allows you to better understand them. This understanding unlocks the potential to shape and render a better experience for customers, improving their journey and the business as a result.</p><p>Leslie and host Jaimie Muirhead also chat about personalization, intent data, CDPs, and Medallia’s developments in cross brand journeys. “Journeys are where the world is moving in terms of trying to understand the value of feedback.”</p>