This is a podcast episode titled, Ep26: Roderick Jefferson, Vice President, Field Enablement at Netskope. The summary for this episode is: <p>“It always starts with the data.” Roderick is an expert in the enablement space &amp; organizational alignment through high-quality data. In episode #26 of our Datavana Podcast, Roderick Jefferson (Vice President, Field Enablement at <a href='https://www.netskope.com/'>Netskope</a>) and host John Kosturos discuss the intricacies and powerful potential of Field Enablement. Translating data and interpreting insights in department-relatable lingo, Enablement permeates and centralizes company processes, tools, departments, and strategies to orchestrate complete alignment on all fronts by utilizing high-quality data.</p><p>“Enablement has to be woven into the fabric of the company. And how do you do it? There is no better way to do it than with hard-line data and metrics.” Enablement aligns and works within Marketing, Sales, and Rev OPs to ensure the provision of consistent customer deliverables for engaging experiences. “We get the right content to the right people at the right time so that they can have conversations at the right level.”</p><p>Also covered in this episode, Roderick and John discuss ICPs, IEPs (Ideal Employee Profiles), Sales Marketing handoffs, and territory management.</p>