This is a podcast episode titled, Ep11: Chris O'Hara - VP of Global Product Marketing | Salesforce. The summary for this episode is: <p>In episode 11 of our Datavana Podcast, Chris O’Hara (VP of Global Product Marketing at Salesforce), Martin Kihn (SVP Strategy, Marketing Cloud at Salesforce), and RingLead’s own Russ Artzt (Executive Chairman and Head of R&amp;D) talk Customer Data Platforms (CDPs): what they are, where they’re going, and why data orchestration platforms are their best friends.</p><p>Whether your CDP is a system of insight or a system of engagement, it needs clean data to function optimally—and that’s where a data orchestration platform like RingLead comes in. “Our role…is really to empower the CDP,” says Artzt. And that empowerment can bolster the CDP’s projected future, which O’Hara traces from first party data management to activation beyond marketing to AI.</p><p>“I think we’re going to see a lot of evolution over the next four to five to really 10 years,” says O’Hara. “And to me, this is the most exciting place to be in marketing.”</p><p><br/><br/></p>