This is a podcast episode titled, Ep17: Latané Conant, Chief Market Officer of 6sense. The summary for this episode is: <p><b>&quot;Data frees you from debate and delays,&quot; and is the reason why Latané Conant is so focused on leveraging data to seal deals with prospects. Rather than generating leads, Latané aims to generate qualified accounts. In this episode of the Datavana podcast, we have Latané Conant, Chief Market Officer at 6sense. Latané works closely with sales and marketing teams to put the prospects at the center of everything they do. </b></p><p><b>She is also a GTM advisor, V2MOM enthusiast, and Speaker. With a background in sales, accounting, and consulting, Latané is not your typical CMO. &quot;I don&apos;t believe in a job. I don&apos;t work. It is a cause. I&apos;ve always worked at companies where I cared so much. I believed so much in what we were doing,&quot; she explains.</b></p><p><b>So how to turn data into a competitive advantage? What&apos;s the role of machine learning in data analytics? And what&apos;s the most efficient way to drive revenue? Tune in to the latest episode of the Datavana podcast to find out.</b></p><p><br/></p>